§ You are the PR specialist for FunSmart, a new tech start-up in Waterloo that makes educational software for children ages 6 to 12. As a new company, they have very limited funds to establish awareness about their products.
PR Objective: To raise awareness for FunSmart in 30% of elementary schools in the Waterloo Region within the next 6 months. This will be measured by conducting a survey at the elementary schools.
Stakeholders: Teachers, Parents of children aged 6-12 and children aged 6-12
I am struggling with trying to figure out which social media tactics for each stakeholder, I should use given the low budged this start up company has.