When companies estimate the demand and costs associated with

All 21 Questions Answered Correctly
1.  Companies are pursuing which objective when they start with prices high and slowly drop them over time?
[removed]Market tactics

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[removed]Market skimming
[removed]Market pricing
[removed]Focusing on market share
2.  When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces
[removed]break-even current profit
[removed]negative current profit
[removed]lowest current profit
[removed]maximum current profit
3.  What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?
[removed]Horizontal marketing system
[removed]Vertical marketing system
[removed]Rectangular marketing system
[removed]Conventional marketing system
4.  Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?
[removed]Push strategy
[removed]Pull strategy
[removed]Side pull strategy
[removed]Downward strategy
5.  What type of distribution places the goods or services in as many outlets as possible?
[removed]Selective distribution
[removed]Intensive distribution
[removed]Marketing distribution
[removed]Exclusive distribution
6.  Which type of distribution relies on some intermediaries willing to carry a particular product?
[removed]Strategic distribution
[removed]Marketing distribution
[removed]Selective distribution
[removed]Planned distribution
7.  What is an ultimate form of foreign involvement?
[removed]Direct ownership
[removed]Foreign investment
[removed]Foreign trade
[removed]Direct investment
8.  What mode of entry is it when local and foreign investors share ownership and control?
[removed]Foreign investment
[removed]Joint venture
[removed]Direct investment
[removed]Sole proprietor
9.  What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?
[removed]Sensitive pricing
[removed]Target pricing
[removed]Market-penetration pricing
[removed]Market skimming
10.       What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?
[removed]Horizontal marketing system
[removed]Triangular marketing system
[removed]Vertical marketing system
[removed]Rectangular marketing system
11.       Which companies have launched a website without any previous existence as a firm?
[removed]Customer-centered companies
[removed]Pure-click companies
[removed]Brick-and-click
[removed]Employee-centered companies
12.       Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?
[removed]Marketing agreements
[removed]Loosening agreements
[removed]Promising agreements
[removed]Tying agreements
13.       When the number of intermediaries are severely limited, this means an
[removed]inclusive distribution
[removed]marketing distribution
[removed]strategic distribution
[removed]exclusive distribution
14.       Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?
[removed]Pull strategy
[removed]Push strategy
[removed]Downward strategy
[removed]Upward strategy
15.       What type of system does a firm employ to decide about the most critical decisions management faces?
[removed]Marketing channel system
[removed]Advertising strategic system
[removed]Pushing system
[removed]Pulling system
16.       When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called
[removed]buyback arrangement
[removed]trade agreements
[removed]free trade agreements
[removed]price adaptation
17.       What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?
[removed]Barter
[removed]Free trade
[removed]Compensation deal
[removed]Offset
18.       Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?
[removed]Horizontal marketing system
[removed]Strategic marketing system
[removed]Conventional marketing system
[removed]Vertical marketing system
19.       What is a simple way to engage in international marketing?
[removed]Travel abroad
[removed]Cultural attainment
[removed]Communications
[removed]Licensing
20.       What takes place when dealers purchase some or all of a product line?
[removed]Full-line forcing
[removed]Half-line forcing
[removed]Part-line forcing
[removed]Forcing by brand
21.       What form describes a buyer and seller directly exchanging goods with no money and no third party involved?
[removed]Barter
[removed]Auction
[removed]Offset
[removed]Sale
 
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