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Famous Faces, Questionable Results: Celebrities in Advertising
This assignment will prepare you for the upcoming assignments. In future weeks, you will be asked to review several previously recorded webinars on the Graduate Nursing Student Academy website.
September 10, 2023Neuroprivacy
September 10, 2023Famous Faces, Questionable Results: Celebrities in Advertising
Famous Faces, Questionable Results: Celebrities in AdvertisingCelebrity endorsements and sponsorships are big business to the tune of billions of dollars. Read the article in the link to learn more about why celebrity endorsements work, when they don’t work and how to make them as effective as possible. Then, pick two (2) products which are currently using celebrities as part of their advertising campaigns and describe the advertisement or campaign.
What is the target market for each and how does the celebrity being used influence that target market?
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